In a July press release, for the first time in 43 years, the YMCA has unveiled "a new brand strategy to increase understanding of the impact the nonprofit makes in communities."
The new brand strategy is the result of more than two years of analysis and research and includes a new, "more forward-looking" logo (looks like it wil still have a little YMCA on it for now) and a plan to focus on youth development, healthy living and social responsibility.
Another major change is that the nonprofit will be called “the Y” to align with how people already commonly refer to the organization.
Of course, one concern you may have is what becomes of the the Village People hit record "YMCA?"
When the band or DJ at a wedding, bar mitzvah, reunion or on a cruise ship gets to "It's fun to stay at the Y...M...C...A, will we only be allowed to form our bad cheerleader-styled Y?
The Y was founded as a Bible study group in London in 1844 and although they have evolved to include non-Christians, the name does/did stand for Young Men's Christian Association.
Sing, dance and form all four letters now, while you still can - download Y.M.C.A.by the Village People or YMCA [Explicit] or YMCA (Karaoke Version Instrumental Only) or YMCA (Kids Dance Party)
No comments:
Post a Comment