With over 3.6 million fans, Starbucks has passed Coca-Cola to become the the most popular brand on Facebook.
Their Facebook Page plus promotions plus paid ads on the Facebook home page must work. They added almost 200,000 fans this past week.
As old-fashioned as it may be, people still love coupons. They gave away a free pastry this month and that caused a big spike in new fans.
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