Social Media Books

There's a stack of my books on my basement desk that I'm using for the social media course I'm teaching this summer.

Some of these were books I had read, some were recommended - some I own, some I borrowed from the college library.

My students are reading at least one of these based on their own area of interest in social media. The original list of titles was crowdsourced online.

  1. Six Pixels of Separation: Everyone Is Connected, Connect Your Business to Everyone.
  2. What Would Google Do? - Jeff Jarvis
  3. Power Friending - Amber MacArthur
  4. Gonzo Marketing: Winning Through Worst Practices - Christopher Locke
  5. Here Comes Everybody: The Power of Organizing Without Organizations - Clay Shirky
  6. Groundswell: Winning in a World Transformed by Social Technologies - Charlene Li
  7. Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations - Amy Shuen
  8. Designing for the Social Web - Joshua Porter
  9. The Young and the Digital: What the Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future - S. Craig Watkins
  10. Designing Social Interfaces: Principles, Patterns, and Practices for Improving the User Experience by Christian Crumlish and Erin Malone - patterns, principles, and best practices for starting a social website - has more of a software and design focus
  11. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. - Mitch Joel - a business focus on using Net marketing, esp. free tools and services
  12. Enterprise 2.0 by Andrew McAfee ~ Web 2.0 for the enterprise
  13. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - Tim Brown
  14. The Whuffie Factor: Using the Power of Social Networks to Build Your Business (From Publishers Weekly) Hunt, cofounder of community-marketing consulting firm Citizen Agency, presents the hows and whys of accruing "whuffie," her word for social capital in the Web 2.0 landscape. Introducing a wide range of post-blogosphere social networks like Facebook, LinkedIn and Flickr, Hunt clues in marketers to the possibilities with online success stories, influential voices and winning strategies. Detailed, practical profiles of networks and related tools make this a valuable, illuminating title for anyone looking to the ever-expanding realm of online social life for business success.
  15. The Cluetrain Manifesto - though ten years old, the authors' 95 theses about the networked marketplace probably make more sense today. Observations about business in America and how the Internet will continue to change it.
  16. Visual Thinking  by Rudolf Arnheim - more for art students perhaps - takes the premise that all thinking (not just thinking related to art) is basically perceptual in nature, and that the ancient dichotomy between seeing and thinking, between perceiving and reasoning, is false and misleading.
  17. Building Social Web Applications: Establishing Community at the Heart of Your Site -  by Gavin Bell
  18. The Social Media Bible: Tactics, Tools, and Strategies for Business Success - Safko
  19. Convergence Culture: Where Old and New Media Collide by Henry Jenkins.  This book puts web 2.0 technologies and trends into a much larger historical context of participatory culture.
  20. YouTube: Online Video and Participatory Culture by Jean Burgess and Joshua Green

Titles recommended that I didn't get to preview:

    No comments:

    Post a Comment