Another Jersey person-
Gary Vaynerchuk, is the co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey. He gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.
He now has a second book out. Crush It!: Why NOW Is the Time to Cash In on Your Passion about finding out what makes them happy and then pursuing monetizing it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls "sweat equity", are now all one needs to build a brand and business.
In the first weeks of its release (last fall), Crush It climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times bestseller list and #7 on the Wall Street Journal Bestseller List. It was also among the first books released on the Vook platform.