But it's not just Oprah.
There's also a Dan Brown effect.
Dan Brown's books - Angels and Demons, The DaVinci Code, The Lost Symbol - often boost other authors' sales.
In The Lost Symbol, he mentioned The Intention Experiment: Using Your Thoughts to Change Your Life and the World and sales on it have risen steadily since his book's release.
“…human consciousness, as Noetic author Lynne McTaggart described it, was a substance outside the confines of the body. A highly ordered energy capable of changing the physical world. Katherine (Solomon) had been fascinated by McTaggart’s book ‘The Intention Experiment’, and her global, Web-based study – theintentionexperiment.com - aimed at discovering how human intention could affect the world.”
Anyone can learn to do effective intention in their life, but it does require some learned techniques.
To find out how to ‘do intention’, Lynne McTaggart interviewed many intention masters – Qigong masters, Buddhist monks, master healers – as well as scientists.
She extrapolated this program from the common practices of all these diverse healers, plus scientific evidence describing circumstances that created the most positive results in mind-over-matter laboratory experiences.
From this research she offers a blueprint for using intention effectively in your own life through a program she calls Powering Up.
Oh yeah, it's controversial. Religious groups are opposed to people praying without Praying.
I'm just saying - there's a Dan Brown effect.
Of course, if you want to make me your Intention of the Week, I could use the good karma, vibrations or whatever goodness comes my way.